VOSibilities

A couple of weeks ago, the management team here met for a day to try to distill into a few words what we think is responsible for our recent successes. After all, customers have plenty of other apparent alternatives, from both behemoth software companies as well as smaller competitors.

After much discussion, we think we know what’s going on: ActiveVOS is winning new customers because, simply, it’s the BPMS that development teams love.

With that phrase, we think we have described why we succeed in a competitive market in tough economic times. ActiveVOS simply does a better job of what the extended development team — business analysts and software engineers collaborating with end users — needs to do to implement integrated, end-to-end processes that include both human workflows and automated systems. (For a revealing look at the relationship between end-users and development teams, watch a replay of Sandy Kemsley debunking the “four myths” of end user process development.)

OK, I know how this must sound to you. It’s what you’d expect from the marketing department: a cheery, upbeat, sunny view of our product devoid of any technical content. But the truth is that enthusiasm for your BPM system — how “cool” it is, how easily you can get your processes modeled and deployed — makes a huge difference in the results and the organization’s ultimate satisfaction with their BPM efforts.

So, ask yourself how emotionally attached you think you could get to the BPMS you are evaluating. Think about the level of effort the salespeople have to go to get you to overlook the challenges of ease of use, integration and features for collaboration their products present. Count the number of times they had to take you to lunch to develop that “personal touch”  – really just a way to get you to bond to them instead of their BPMS.

We recommend instead that you skip the high-calorie lunch, download a supported trial of ActiveVOS, start a proof-of-concept, and find out for yourself why ActiveVOS is generating such a positive reaction in the BPMS marketplace.

Active Endpoints, in collaboration with fifteen other vendors and enterprises, announces formation of group to promote web services interoperability.

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I expect that by now most everyone has seen the amazing film Wall-E in which a corporation called BNL — for “Big and Large” literally destroys Earth and emasculates humanity of its ability to survive on the planet.

Ryan Bagnulo of Aspect-i and I were talking about enterprises and their surprising tendency to remain with the status quo even when they should know better. And how that’s just fine with the big three — IBM, Oracle and SAP. Suddenly, Ryan said, “That’s kind of what happened in Wall-E!” At that point, I had to record the conversation for our listeners because it was so compelling a comparison.

That lead to this podcast in which Ryan and I discuss how IBM, SAP and Oracle are almost exactly like BNL and are quite content to let enterprises get so porked up on closed, proprietary application development software that they can’t get out of their chairs…to mix metaphors.

We hope you like the podcast, and as always, welcome your responses.

[After I posted this, I came across this broadside of SAP's pricing policies on Cnet. Need any more proof that these companies will suck the life out of enterprise application development buyers?]

 

 VOSibilities podcast #13: How IBM, SAP and Oracle could have been in "Wall-E" [7:49m]: Play Now | Play in Popup | Download (164)